Very briefly, the acronym formula is:1) Simple: Locating the core of an idea and then translating that core. Made to Stick will be of particular help to librarians involved in instruction, and any librarians responsible for creating and transmitting ideas (e.g., strategic plans, policy changes, communications, etc.) to others.ĭefining an idea that sticks as one that is remembered, understood, and has a lasting impact, the book offers the simple acronym SUCCESs to both create and identify 'sticky' ideas. Interested in understanding how they could develop and identify successful ideas, Chip, a Professor of Organizational Behavior in the Graduate School of Business at Stanford University, and Dan, a consultant and entrepreneur, have written an easily accessible and highly engaging book that draws upon numerous examples from the business world and evidence gathered from the scientific literature. Made to Stick: Why Some Ideas Survive and Others Die.

The question of why some ideas stick in our mind and others do not is deftly explored by brothers Chip Heath and Dan Heath in their fascinating 2007 best-seller

Where did it come from? Why does it resonate throughout dozens of languages and cultures? Why do we remember it? For example, the proverb 'Where there's smoke there's fire' is found in 55 different languages. What do these urban legends and proverbs have in common? They are all ideas or stories that stick with us easy to remember, easy to retell, and requiring no evidence or advertising for them to remain in the public consciousness. Halloween candy spiked with razor blades. A bird in the hand is worth two in a bush. Random House, 2007.Ī man wakes up after a night of drinking in a bathtub with a kidney missing. Made to Stick: Why Some Ideas Survive and Others Die.Ĭhip Heath and Dan Heath.

Made to stick by chip heath